A zoomable image that is a chart of 17 different malls in the Kuala Lumpur and greater Kuala Lumpur region. The y-axis is "bougieness" level, and the x-axis is year built and renovated. The malls are plotted as specific points along these axes, and are organized into horizontal color band groups. The groups and malls within these groups are, in order of descending bouginess: 1) Conceptual Luxury: Starhill, 2) Luxuriously Asian: Pavilion, The Gardens, 3) Expat Central: LINC, Bangsar Village, 4) Middle Class Aspirations: Suria KLCC, Pavilion Bukit Jalil, 5) The People's Mall + Middle Class Aspirations: Mid Valley Megamall, 1 Utama, Sunway Pyramid, 6) Urban Consumer: NU Sentral, Avenue K, 7) Bargain Center: Lot 10, Fahrenheit, SOGO, 8) Think of the Youth: Sungei Wang, 9) Dying Ancestor: Campbell Complex.
* smaller, residential malls did not make the cut because they are lesser known and they are too plentiful.
|Name of mall||
|Pavilion Bukit Jalil||✅||❌||✅||✅||✅||❌|
|Mid Valley Megamall||✅||✅||✅||✅||❌||❌|
|Campbell Shopping Complex||❌||❌||❌||❌||❌||❌|
Folks who saw drafts of this map pointed out that the Suria KLCC mall should definitely be in a higher spot (above the "expat central" band). It's true that the Suria KLCC mall does have many luxury brands (see the presence of Louis Vuitton in the table above). But it is also an accessible mall in a few ways: 1) it's next to a public park, 2) it's on way to trains and offices, and 3) it offers cheaper food options (see the presence of Chicken Rice and McDonalds in the table above). The malls in the "expat central" band do not exhibit these features for the most part, nor did I spot average families passing through them — they felt like exclusive-by-design enclaves.